Hong Kong, Hong Kong, February 20th, 2025, Chainwire
Hong Kong-based investment group Avenir Group has emerged as a major institutional player in the digital asset market, with its recent disclosure revealing a significant $599 million investment in Bitcoin ETFs. This strategic move not only underscores Avenir’s confidence in the future of digital assets but also marks a pivotal moment in its brand evolution and business strategy. 
*Avenir Group holds 11.3 million shares of IBIT, valued at approximately $599 million
Leading Institutional Investment in Bitcoin ETFs
Avenir Group’s latest 13F filing revealed a significant increase in Bitcoin ETF exposure, positioning it as Asia’s largest institutional holder of Bitcoin ETFs. As of December 31, Avenir owns 11.3 million shares of BlackRock’s iShares Bitcoin Trust (IBIT), valued at approximately $599 million. This strategic investment makes Avenir the largest holder of Bitcoin ETFs in Asia, highlighting its commitment to digital assets and financial innovation.
Institutional Surge in Bitcoin ETFs Accelerates Mainstream Adoption
The latest SEC 13F filings reveal a growing institutional appetite for Bitcoin ETFs. According to K33 Research, institutional investors held 25.4% of spot Bitcoin ETF assets by Q4 2024, totaling $26.8 billion. Throughout the quarter, major institutions—including investment firms, hedge funds, banks, and pension funds—significantly increased their holdings.
Originally established as Li Lin’s family office, Avenir Group has evolved into a leading investment group specializing in financial innovation and emerging technologies. The firm’s multi-asset, multi-strategy approach spans quantitative trading, public markets, private equity, and digital asset investments. Under its umbrella, DeepTrading operates independently as a high-frequency trading team, while the Avenir Foundation focuses on technology education and innovation.
Avenir Group firmly believes that the convergence of digital assets with traditional finance, alongside the fusion of financial innovation and emerging technologies, will redefine global markets. Committed to compliance and globalization, Avenir is strategically positioning itself to drive long-term, sustainable growth in the industry. With deep industry insights, exceptional investment performance, proprietary data models, and robust risk management systems, Avenir Group continues to pioneer new frontiers in Web3 and digital asset investments.
Demonstrating a Commitment to the Crypto Ecosystem
Avenir’s increased investment in Bitcoin ETFs aligns with its strategic initiatives to drive innovation in the digital asset market. In September 2024, the firm launched the $500 million Crypto Partnership Program to collaborate with top-tier quantitative trading teams worldwide. This program empowers high-performing teams with advanced technology to tackle key challenges in crypto trading. By fostering a technology-driven, highly efficient trading ecosystem, Avenir reinforces its commitment to the long-term growth and evolution of the global digital asset market.
About Avenir Group
Avenir Group, founded by Li Lin and named after the French word for “a better future,” is a pioneering investment group specializing in investments in financial innovation and emerging technologies. With a global presence spanning the U.S., U.K., Japan, Singapore, and Hong Kong, the firm leverages deep industry insights, outstanding performance, and self-developed data models and risk management systems, and maintains a leading position in the Web3 and digital asset sectors.
The group also operates its sub-brand DeepTrading, which focuses on high-frequency trading in the cryptocurrency market and runs the Avenir Foundation, a philanthropic initiative dedicated to supporting technology education and innovation, fostering global technological development, and talent cultivation.
For more information, users can visit https://avenir.hk/.
Contact
Marketing & Intelligence Director
Shawn Su
Avenir Group
shawn.su@avenir.hk
