HomeMore StoriesCiti Coinbase Stablecoin Deal Lets Merchants Skip Crypto Custody

Citi Coinbase Stablecoin Deal Lets Merchants Skip Crypto Custody

  • Citi institutional clients can accept stablecoins at checkout and receive fiat.
  • Coinbase Virtual Accounts now run on Citi’s banking infrastructure.
  • Citi is building several forms of blockchain money in parallel.
  • Coinbase is using bank partnerships to grow revenue that does not depend on trading.

Citi’s institutional clients can now let customers pay them in stablecoins without ever holding a token. Under an expanded partnership announced on September 28, Coinbase handles the stablecoin side of checkout payments made through Spring by Citi and converts the funds automatically, while Citi settles dollars to the merchant as bank of record. In the other direction, Coinbase has chosen Citi’s Virtual Account Wallet to power Coinbase Virtual Accounts, which turn incoming fiat into stablecoins for business users. Both services launch first in the United States.

A customer pays in stablecoins, and the merchant gets dollars from Citi

The merchant product is designed around everything the business never has to touch. A customer pays in stablecoins, Coinbase Payments receives and converts the funds, and Citi credits ordinary dollars to the merchant’s account. The company needs no wallet, no custody arrangement and no treasury policy for digital assets. Coinbase says the setup opens these merchants to more than 150 million stablecoin holders worldwide.

Coinbase Virtual Accounts run the same flow in reverse. Businesses building on Coinbase get accounts that accept, hold and send funds much like a bank account, and incoming fiat can convert to stablecoins on arrival. Citi supplies the regulated banking layer underneath through its Banking-as-a-Service unit.

Neither company is stepping outside its own field. Citi keeps the licenses and the settlement, and Coinbase keeps the blockchain plumbing.

Flow 1
Stablecoin in, dollars out
Spring by Citi checkout
Customer pays in stablecoins at checkout
↓
Coinbase Payments receives and converts the funds
↓
Citi settles fiat as bank of record
↓
Merchant receives dollars and never holds crypto
Flow 2
Dollars in, stablecoin out
Coinbase Virtual Accounts
Business receives fiat into a virtual account
↓
Citi provides the regulated banking layer
↓
Coinbase converts incoming fiat automatically
↓
Stablecoin balance ready to hold or send
~$6T
moved by Citi per day
150M+
stablecoin holders in Coinbase’s reach
U.S.
first launch market for both products

Eleven months from an on-ramp agreement to a Citi checkout product

The two firms first announced a collaboration on October 27, 2025. That agreement covered fiat pay-ins and payouts, on- and off-ramps for Coinbase clients and round-the-clock connectivity between bank money and digital assets. Stablecoin payouts were listed as something to explore later. Eleven months on, stablecoin acceptance is a product Citi can sell to its corporate clients.

Citi’s scale is what gives the arrangement weight. The bank says it moves about $6 trillion a day and banks 90% of the largest e-commerce companies, along with 15 of the world’s 20 biggest fintechs.

Oct 27, 2025
Citi and Coinbase announce a payments collaboration focused on on- and off-ramps
May 2026
Coinbase partners with PPRO to bring stablecoin acceptance to its merchants
Jul 2026
Siam Commercial Bank goes live on Citi Token Services with 24/7 USD Clearing
Sep 2, 2026
Citi runs live transactions on Swift’s blockchain ledger
Sep 16, 2026
Coinbase and Stablecore target more than 3,000 U.S. banks and credit unions
Sep 28, 2026
Expanded Citi-Coinbase partnership launches in the U.S. 

Citi is backing tokenized deposits, USDC and a bank stablecoin at the same time

At its 2026 Investor Day, Citi named acting as a bridge between fiat, stablecoins and tokens as one of its digital-asset priorities. The Coinbase deal covers third-party stablecoins such as USDC. Citi Token Services covers tokenized deposits, which are claims on Citi itself recorded on a blockchain, and in early September Citi put the platform’s volume at around $1 billion in transactions. On September 28, Citi said Token Services is now live in Japan and the UAE, bringing it to seven markets.

The third format could be a stablecoin issued by banks themselves. On September 1, 21 institutions, Citi among them, announced plans to form a company that could issue a dollar stablecoin as early as 2027. Citi has also run live transactions on Swift’s blockchain ledger and plans to begin custody of native digital assets, starting with Bitcoin, later this year.

Citi’s own research explains the hedge. Its Stablecoins 2030 report puts issuance at $1.9 trillion by the end of the decade in a base case, yet the same analysts expect bank tokens to carry more transaction volume than stablecoins by 2030. A bank that expects both to grow has every reason to own the connection between them.

Coinbase is wiring itself into Citi, JPMorgan and 3,000 smaller banks

Stablecoins already make Coinbase real money. The company reported about $292.1 million in stablecoin revenue for the second quarter, and average USDC held across its products hit a record $20 billion, more than 30% of circulating supply. Subscription and services revenue made up 48% of net revenue in the quarter.

Citi is one of several distribution deals. Coinbase signed payments firm PPRO in May to reach its merchants, and on September 16 it partnered with Stablecore, whose software can reach more than 3,000 U.S. banks and credit unions. Six days earlier, it announced a similar deal with Moov aimed at more than 1,000 community banks. JPMorgan’s JPM Coin deposit token already runs on Base, Coinbase’s layer-2 network. Each link routes payment volume through Coinbase infrastructure, whatever crypto prices do.

Coinbase pays about 3.75% on balances, the issue that split banks and crypto over CLARITY

According to the Wall Street Journal, stablecoins held on the Coinbase side of the arrangement earn a reward of about 3.75% a year. Stablecoin rewards were one of the issues banks and crypto firms clashed over as the CLARITY Act stalled in the Senate. The Journal reported that Citi Services head Shahmir Khaliq said the setback has not stopped the bank’s digital-asset work, which it runs under its existing licenses.

Bitcoin custody and a 2027 bank stablecoin are Citi’s next tests

The U.S. launch covers two products, and the companies say more capabilities will follow over the coming months. Total stablecoin supply stood near $305 billion on September 25, with USDC at roughly $75 billion, a small base next to Citi’s own 2030 projections. The next concrete checkpoints are Citi’s Bitcoin custody launch later this year and the bank consortium’s plans for a possible 2027 stablecoin. Another is whether Congress returns to stablecoin rewards, which, according to the Journal, Coinbase is already paying on these balances.

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Alexander Stefanov
Alexander Stefanov
Alex is a financial markets journalist and co-founder of Millennial Media Group, with nearly a decade of writing about how money actually moves. He came in through Bitcoin in 2016, but what hooked him wasn't the price — it was the questions underneath it. Who sets the rules of a currency no government controls? Why do markets panic and euphoria arrive on schedule? Chasing those answers turned into a career: first mapping how crypto works from the inside, then following the same instincts into equities, commodities, and the macro forces that quietly steer all of it. He treats the two worlds as one story, because in practice they are. His problem with most market coverage is that it explains nothing. A headline tells you the price moved; it rarely tells you why, and the "why" is the only part worth a reader's time. So that's what he writes toward — the mechanism, the incentive, the second-order effect most people miss until it's already priced in. He holds a degree in Tourism from New Bulgarian University, which taught him more about human behavior under uncertainty than any finance program might have. Over 200 in-depth analyses and more than 10,000 articles later, he's still convinced the market has something new to teach him every single day.
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