- Public firms like GameStop, Metaplanet, and MARA are boosting Bitcoin exposure, signaling rising institutional crypto adoption.
- Bitcoin nears $85.2K as corporate treasury shifts drive bullish momentum, reflecting the growing use of BTC as a strategic reserve asset.
Many publicly listed firms are increasing their Bitcoin exposure, shifting traditional treasury practices toward digital assets. In a recent move highlighted in our previous post, GameStop completed a $1.5 billion capital raise, Metaplanet expanded its Bitcoin holdings by 160 BTC, and MARA Holdings prepared a $2 billion stock sale to purchase more cryptocurrency.
U.S.-based GameStop announced the completion of a $1.5 billion capital raise, which included a $1.3 billion convertible note offering and the full exercise of a $200 million greenshoe option.
While the company has not confirmed exact allocations, its recent update to its investment policy, which includes Bitcoin, implies that some funds may be directed toward acquiring BTC. This marks a shift from its traditional business model, indicating a possible move into digital assets amid growing interest in crypto as a hedge and store of value.
The policy change places GameStop among the growing list of public firms exploring Bitcoin as a treasury asset. Although GameStop has not disclosed any Bitcoin purchases, its policy shift mirrors earlier moves by firms like MicroStrategy, signaling possible future allocations.
Metaplanet Adds to Bitcoin Holdings
On Tuesday, Japanese investment firm Metaplanet disclosed that it purchased an additional 160 BTC for $13.3 million. The acquisition was made at an average price of $83,264 per coin, bringing the company’s total holdings to 4,206 BTC.
*Metaplanet Purchases Additional 160 $BTC* pic.twitter.com/Dsq1lX8F1C
— Metaplanet Inc. (@Metaplanet_JP) April 2, 2025
This recent move is consistent with Metaplanet’s ongoing strategy to incorporate Bitcoin into its financial structure. With a reported average cost basis below current market prices, the company appears to be building a long-term position.
MARA Holdings to Raise $2 Billion for Bitcoin
Bitcoin mining firm MARA Holdings has disclosed plans for a $2 billion stock offering, with intentions to use the proceeds to increase its Bitcoin reserves. The company currently holds 46,376 BTC, positioning it as the second-largest public holder after MicroStrategy, which maintains a reserve of over 500,000 BTC.
MARA’s capital-raising approach mirrors the methods used by other Bitcoin-heavy firms, primarily equity and convertible debt, to build up digital asset reserves. The effort shows continued institutional interest in holding Bitcoin among firms with close ties to the crypto-mining sector.
However, the move by these firms highlights a growing trend among public companies to view Bitcoin as a strategic reserve. By converting portions of their balance sheets into BTC, they are hedging against fiat currency volatility and participating in a broader shift in corporate finance models.
Following this adjustment, Bitcoin has recorded a 0.99% daily increase, reaching $85,230.29. The market cap stands at $1.69 trillion, with a 24-hour trading volume of $28.18 billion. After briefly dipping below $84,000, the price rebounded strongly, showing bullish momentum into April 2nd.
