- 16% of Millennials and 13% of Generation Z in Italy are currently investing in cryptocurrencies, outpacing older generations.
- Bitpanda’s study reveals 17% of young Italians plan to invest in digital assets next year, highlighting growing crypto enthusiasm.
In a recent study conducted by Bitpanda, findings indicate a distinct shift towards digital asset investments among younger Italians. According to their research, 9% of Italians engage in cryptocurrency investments. This statistic notably increases among younger demographics, with 16% of Millennials and 13% of Generation Z investing in digital currencies.
The study underscores a growing divergence in investment patterns between younger and older generations in Italy. Generation X and Baby Boomers show more conservative figures, with only 8% and 4%, respectively, investing in cryptocurrencies. This trend highlights digital currencies as a preferred investment among Italians under the age of 42, even outpacing traditional investments.
Bitpanda’s analysis suggests a burgeoning optimism toward the future of cryptocurrencies in Italy. The survey reveals an even higher interest among the youth, with 17% of Gen Z and Millennials planning to invest within the next year.
Despite varying current investment levels, a significant number of young Italians, 41% of Millennials and 51% of Gen Z, anticipate Bitcoin will rise in value over the next year.
Massimo Di Rosa, Bitpanda’s Country Director for Italy, reflects on the survey conducted by YouGov, emphasizing the robust confidence young Italians have in cryptocurrencies. Di Rosa notes:
“It’s encouraging to see that 16% of Millennials and 13% of Generation Z have already embraced digital currencies, continually fueling the adoption of cryptocurrencies.”
The appeal of cryptocurrencies among Italy’s youth stems from several key factors. Diversification and high potential returns are the primary motivators, cited by 27% and 22% of young investors, respectively.
Additionally, 21% value independence from traditional financial systems, and an equal percentage are drawn by the technological innovation that cryptocurrencies represent.
However, the trust in cryptocurrencies and related technologies like Web3 and blockchain is not absolute and still requires nurturing. According to the survey, 24% of individuals under 43 desire more transparent information and education on digital currencies.Â
Another 23% seek greater stability in the notoriously volatile crypto market, indicating areas where further development could bolster confidence and expand adoption among Italy’s younger population.
