- Telegram shares 50% of advertising revenue with content creators, driving monetization through TON blockchain for secure transactions.
- Telegram’s innovation in monetization and privacy: strategy opens up ads to 100 countries, fostering global growth and crypto adoption.
Telegram has always put the privacy of its users first. With the new revenue sharing plan, Pavel Durov reaffirms this commitment, promising to develop advertising tools that respect privacy as much as possible. This approach is more important than ever, given the growing concern about the security of our personal data.
How does this new monetization strategy work?
All payments will be made using The Open Network (TON), a blockchain that was created by Telegram’s founders but which, since 2020, is operated by a community of independent developers.
This new model not only motivates creators to produce better quality content and encourage more user interaction, but also sets a new standard in how messaging platforms approach content monetization.
Following reports from ETHNews, TON’s native token, TON token, experienced a nearly 40% increase in value following the announcement, evidencing the market’s excitement at the news.
Empowerment and expansion through the blockchain
By deciding on TON to handle transactions, Telegram is not only demonstrating the potential of blockchain for large-scale applications, but also betting on decentralized management. This choice to empower a community of developers to run TON underscores Telegram’s commitment to a more decentralized economy.
The expansion of its ad platform to nearly a hundred new countries reflects Telegram’s aspirations to grow globally. As previously reported by ETHNews, this move will not only increase Telegram’s revenue, but also raise its international profile, capturing the interest of a wider and more varied group of users and content generators.
By adopting blockchain technology with TON, Telegram adds a higher level of security and clarity to all transactions. This ensures that content creators receive payments quickly and securely.
In this way, Telegram not only opens doors to new ways for creators to generate revenue, but also maintains its fundamental commitment to privacy throughout the process.
