- Trump Media partners with Crypto.com to launch crypto ETFs focusing on “Made in America” assets.
- Cronos (CRO) surges 35% following Crypto.com’s partnership with Trump Media to create new investment products.
Trump Media and Technology Group (TMTG) has entered the cryptocurrency market with a new partnership aimed at launching exchange-traded funds (ETFs). The media company, which owns Truth Social, signed a non-binding agreement with Crypto.com, the popular crypto exchange.
The partnership is meant to help issue a series of crypto-focused ETFs under its fintech brand, Truth. Fi. These products will focus on US-originating cryptocurrencies and securities and are slated for launch later this year, pending regulatory approval.
A Strategic Push into Crypto ETFs
In a move that further ties TMTG to the digital finance world, the company has announced its intention to launch several ETFs focusing on cryptocurrencies, such as Bitcoin and Cronos, alongside traditional US securities.
🚨NEW: @realDonaldTrump’s media company Trump Media, parent company of Truth Social, has announced a partnership with @cryptocom to launch a series of ETFs and ETPs “comprised of digital assets as well as securities with a Made in America focus spanning diverse industries such as… pic.twitter.com/Bxkfw6w3Ti
— Eleanor Terrett (@EleanorTerrett) March 24, 2025
The funds will be marketed under the newly launched Truth.Fi brand, with Crypto.com playing a key role by supplying the digital assets for the ETFs. This partnership positions Trump Media as a significant player in the crypto space, leveraging Crypto.com’s established infrastructure to bring these products to market.
TMTG CEO Devin Nunes expressed the goal to create “inventive funds” that prioritize technological innovation, rapid growth, and bolstering the US economy. “We aim to offer products free from political posturing and woke nonsense,” Nunes said, highlighting the company’s focus on promoting American-made assets.
The ETFs are expected to be available not only in the US but also internationally, including in markets such as Europe and Asia. This global reach will be facilitated through Crypto.com’s broker-dealer affiliate, Foris Capital, and its extensive user base, which exceeds 140 million globally.
The Role of Crypto.com and Truth.Fi
As part of the agreement, Crypto.com will support the back-end technology needed for the ETFs, providing custody services and ensuring the secure handling of digital assets. Additionally, the crypto exchange will supply the various cryptocurrencies required for the ETFs, including its native token, Cronos (CRO), and Bitcoin (BTC).
The collaboration is expected to result in a “Made in America” focus for the ETFs, with TMTG’s products emphasizing digital assets and securities that reflect US innovation. The products are designed to cater to investors interested in diversifying their portfolios with both digital and traditional assets, covering sectors like energy.
While the ETFs are set to launch later this year, the venture faces the usual regulatory hurdles in financial markets. However, TMTG and Crypto.com are optimistic about meeting these requirements.
Financial Implications and Market Reactions
Shares of Trump Media saw a brief surge in after-hours trading following the announcement, reflecting investor optimism about the company’s new direction. Despite ongoing struggles for TMTG, with a reported $400 million loss in 2024, the move into cryptocurrency products provides an additional revenue stream.
While TMTG’s stock has faced challenges, down 38% year-to-date, the announcement could offer some hope for recovery as the market responds positively to the prospect of new investment offerings.
According to ETHNews, Trump Media, in partnership with Crypto.com, is seeking trademarks for financial products under the Truth. Fi brand. These include ETFs and SMAs focused on energy and Bitcoin, as outlined in our recent blog post. The company has allocated $250 million in crypto reserves to launch digital asset investment vehicles.
Trump Media filed trademarks for products like the Truth. Fi Made in America and Bitcoin Plus ETFs and launched the Truth. Fi platform, aiming to integrate crypto assets into traditional investment vehicles.
Meanwhile, Cronos (CRO) experienced a notable surge, rising 35% to $0.1050, its highest since February 5. The surge in CRO’s price also aligns with Crypto.com’s roadmap, which aims to integrate artificial intelligence and traditional finance with cryptocurrency.
Additionally, a proposal outlined plans to create the Cronos Strategic Reserve (CSR), which will increase the total token supply from 30 billion to 100 billion, potentially diluting existing holders.
