Binance’s newly appointed co-CEO, He Yi, has issued a public clarification regarding the boundaries for Binance employees amid a wave of community-created tokens referencing Binance content.
Her message aims to draw a strict line between official company activity and independent community behavior.
Employees Are Prohibited From Token Involvement
He Yi stated that Binance employees are not allowed to participate in the issuance or promotion of any token projects. She emphasized that this rule is firm, regardless of market trends or community activity.
币安的官推用什么称呼自己，发帖的风格，是他们的日常工作的自由，但币安的员工不能参与任何代币项目的发行与推广。目前社区以币安官推、我的言论、发帖中截取词汇进行发币是社区行为和币安无关。但我们不能因为有人会来找角度就不发推。…
— Yi He (@heyibinance) December 6, 2025
At the same time, she noted that Binance’s official Twitter account uses its preferred posting style freely as part of routine daily communication. However, employees must not leverage those posts to support, promote, or help launch any token.
Community Tokens Are Not Connected to Binance
He Yi addressed the growing trend of community members issuing coins inspired by:
- Binance’s official tweets
- Employee comments
- Statements or excerpts taken from public posts
She clarified that such token creation is unrelated to Binance, even if the content originates from the company’s public channels. She stressed that Binance cannot stop posting updates simply because people might “look for angles” to justify unofficial token launches.
Misinterpretation of Remarks
He Yi warned that some of her previous comments encouraging employees to “innovate and try” were misinterpreted. Her remarks referred only to internal daily work, not to any coin-related activities.
She reiterated:
- No Binance employee is permitted to be involved in token issuance.
- The company has zero connection to community-launched coins referencing Binance content.
- Users should remain cautious and conduct their own research (DOYR).
Reminder to Investors
He Yi concluded with a clear warning: any tokens created by the community based on Binance-related content do not represent Binance, have no official backing, and carry the usual investment risks.
