- Dogecoin is empowering content creators with new monetization and licensing tools under a new partnership.
- Founder Billy Markus has projected that the project will hit $20 trillion as it evolves from being a memecoin to offering utility.
The House of Doge, which is the commercial faction of the Dogecoin Foundation, is partnering with Brag House Holdings and IP Strategy Holdings, Inc. to empower creators and content owners. The three partners will help creators register and easily monetize their intellectual property (IP) in the Dogecoin blockchain.
According to the announcement, the partners are working on the development and commercialization of a unified blockchain-powered ecosystem. This means creators will easily register their IP using Story infrastructure and streamline their ability to monetize those assets on the Dogecoin blockchain.
With this initiative, creators and content owners such as athletes and artists will have verifiable ownership and be at the centre of the value chain. Furthermore, it will be easy for the creatives to build on their brand and negotiate effective terms for the use of their IP.
House of Doge Leads Monetization Efforts
Marco Margiotta, CEO of House of Doge, noted that the initiative was designed to give creators and content owners the tools to engage their audiences, activate their IP, and directly benefit from the ecosystems they help build. He stated:
“House of Doge, in partnership with the Dogecoin Foundation, is focused on building real, accessible monetization pathways for creators and rights holders, and by integrating with Story’s best-in-class IP blockchain infrastructure and IPST’s registration layer, we are enabling a seamless bridge from ownership to economic participation.”
House of Doge is expected to lead monetization by developing the required tools, keeping up with customer engagement, and developing new economic models. Its output will heavily influence the success of the new initiative and help drive mass adoption
The new announcement demonstrates Dogecoin Foundation’s commitment to advancing the blockchain and its associated DOGE coin. The Foundation is increasingly looking to advance the network beyond the meme coin status it was founded on. House of Doge is positioning Dogecoin as the leader in the next era of crypto utility, through advancements in the payments and financial products, real-world asset tokenization initiatives, and cultural partnerships.
Recently, European financial giant Revolut launched a Dogecoin-themed physical debit card that can be used wherever Visa and Mastercard are accepted. This card helps drive mainstream adoption for DOGE.
Dogecoin Going to $20 Trillion
At the time of writing, DOGE is trading at $0.1057, a 7% drop over the last 7 days. The coin, which is increasingly facing competition from the likes of Shiba Inu and Pepe, remains the only memecoin trading among the top ten coins ranked by market cap.
Dogecoin co-founder Billy Markus recently speculated that Dogecoin would hit $20 trillion in market cap.
dogecoin going to $20 trillion wouldn’t be boring
— Shibetoshi Nakamoto (@BillyM2k) May 21, 2026
